Emails Delivered
Reliable delivery across our EU-based infrastructure with 99.9%+ uptime.
Inbox Placement
Industry-leading inbox placement rates for campaigns and transactional email.
Average Open Rate
Our customers consistently achieve above-average engagement across campaigns.
Brand Guidelines
Guidelines for using CampaignLark brand assets correctly across different formats and environments.
Logo Variation
CampaignLark uses two primary logo variations to ensure flexibility across different formats and environments.
The Combined Logo (icon + wordmark) is recommended for most applications, including websites, marketing materials, presentations, and large layouts where there is sufficient horizontal space.
The Pictorial Mark represents the core symbol of our brand. Its simplified, memorable form ensures strong recognition across digital and physical touchpoints. It may be used in contexts where the full logo is impractical or unnecessary, such as social media avatars, app icons, favicons, or compact UI elements.
Combined Logo
Pictorial Mark
Logo Clear Space
Clear Space defines the minimum area surrounding the CampaignLark logo that must remain free of any text, graphics, or other visual elements.
Maintaining this buffer ensures the logo always appears uncluttered, legible, and visually impactful across all placements.
Our clear space is defined using X, where X equals the diameter of the bird's eye. A minimum of 3X clear space must be maintained on all sides of the logo in every application.
This protects the integrity of the mark and ensures consistent presentation, regardless of format or environment.
Clear Space
Logo Colours
The CampaignLark logo must maintain strong contrast to ensure clarity and legibility across all applications. These examples demonstrate correct and incorrect uses of the logo on various background colours.
Appropriate usages include backgrounds that allow the symbol and wordmark to remain clear, readable, and visually balanced.
Avoid placing the logo on colours that reduce contrast, distort the brand palette, or compromise the visibility of the bird symbol and typography.
Monochrome Logo
The monochrome version of the CampaignLark logo ensures maximum flexibility and clarity across a wide range of applications.
It is designed for use in situations where colour is limited or where high contrast is required, such as print, embossing, engravings, stamps, or partner environments with strict colour systems.
The logo may be used in solid light or solid dark variations, depending on the background. Regardless of the application, the monochrome logo must always remain clear, legible, and free of visual effects or colour modifications.
Typography
Typography is an essential part of CampaignLark's visual identity. Our primary typeface, Inter, was chosen for its clarity, neutrality, and versatility.
Its modern geometric construction complements our friendly brand personality while ensuring excellent readability across digital and print environments.
Inter reinforces our core values: approachability, reliability, professionalism, and provides a clean, consistent typographic system that works seamlessly across all brand applications.
About CampaignLark
Key facts and background information for use in articles, reviews, and media coverage.
What is CampaignLark?
CampaignLark is a modern email marketing platform built for businesses that want to send reliable, high-performing campaigns at scale. The platform provides tools for audience management, campaign building, automation workflows, and real-time analytics, all from a single unified workspace.
Who is behind CampaignLark?
CampaignLark is developed and operated by Maileroo Group Pty Ltd, a technology company headquartered in Melbourne, Australia, and founded by Areeb and Patrick. The platform evolved from Maileroo, an established email infrastructure service, expanding its capabilities into a full-featured email marketing solution.
Where is CampaignLark based?
Our company is headquartered at Level 10, 440 Collins Street, Melbourne VIC 3000, Australia. Email delivery infrastructure operates across EU-based data centres to support global sending with strong compliance and deliverability standards.
What makes CampaignLark different?
CampaignLark focuses on simplicity, reliability, and transparency. Unlike many platforms that charge more as your list grows, CampaignLark offers predictable, budget-friendly pricing, combined with the infrastructure expertise from Maileroo to deliver exceptional inbox placement rates.
