A quick n' easy way to
measure your email's impact
Enable conversion tracking in your workspace.
Start tracking conversions in minutes.
When enabled, we will automatically add a unique tracking ID to every link in your emails. You can then use this ID to attribute conversions to specific emails campaigns or automations.
When a subscriber clicks, we capture their tracking ID in a cookie. This securely links their browsing session back to their contact record in CampaignLark.
Whenever a purchase, signup, or custom goal occurs, your site pings CampaignLark via our API. You can pass the conversion value, event type, and any extra metadata you need.
The conversion is instantly matched to the exact contact, campaign, and automation that drove it. Revenue and custom data appear in your dashboard in real time.
See exactly how much
revenue your emails drive
Track conversion events, total value, and ROI in real-time.
Drill down into any record to see exactly who bought what.
Get a high-level overview of your performance at a glance. The dashboard aggregates your total conversions, total attributed revenue, and daily trends across all currencies. Watch your metrics update in real time as your campaigns run, giving you immediate feedback on your ROI.
Track whatever mattersmost to your business
E-commerce sales, SaaS signups, or form submissions.If you can track it on your site, you can attribute it in CampaignLark.
E-commerce tracking
Track total revenue, order values, and specific products purchased. See exactly which emails and automations are making you money.
Lead generation
Track form submissions, demo requests, and newsletter signups. Find out which nurture sequences are successfully closing your leads.
Product analytics
Track trial signups, plan upgrades, and feature usage. Connect your product events to see exactly how your onboarding emails influence user behavior.
