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Personalization

Make every campaign feel
like a 1-on-1 conversation

Powered by a Handlebars-based template engine with variables, conditionals, loops,and custom helpers - personalize every detail of every email you send.

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Custom Helpers

Built-in helpers for comparisons, formatting, date handling, and logic - ready to use out of the box.

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Handlebars Engine

Variables, conditionals, loops, and nested expressions for fully dynamic templates.

Quick Fill

Instant Autocomplete

Type {{ in any editor to search and insert variables, helpers, and expressions instantly.

Personalization Workflow

How Handlebars Templating Works in CampaignLark

Use variables, conditionals, and loops to build fully dynamic emails. Every template has access to contact, workspace, event, and action data automatically.

Variables & Merge Tags

Insert contact, workspace, and event data anywhere in your template. Access nested properties with dot notation like {{contact.first_name}} or {{workspace.name}}.

Conditionals & Logic

Show or hide entire sections with if/else blocks. Nest helpers like eq, gt, and, or to build compound expressions that adapt content to each recipient.

Loops & Custom Helpers

Iterate over arrays with {{#each}} to generate dynamic sections. Use helpers like formatDate, truncate, capitalize, and default to format output exactly how you need it.

Performance Tools

Powerful Templating Built Right In

From simple merge tags to complex conditional logic and loops,everything you need to personalize at scale is already included.

Dynamic Rendering

Our template engine supports variables, conditionals, loops, nested helpers, and scoping - giving you full control over dynamic content in every email.

Event & Contact Data

Access contact fields, workspace properties, event payloads, and action URLs like unsubscribe and view-online - all available as template variables automatically.

Safe Fallback Rendering

If a template has syntax errors, CampaignLark attempts a fallback render - simple variables are still replaced so your emails still go out with personalized data.

Full Templating Guide

Every helper, variable, and expression is documented. Check our templating guide for examples, nesting patterns, and best practices.

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Powerful Features

Advanced marketing tools built for your success

From drag-and-drop builders to complex automation workflows,we provide everything to engage your audience effectively.

Email Marketing Platform


Run and scale client campaigns from one platform. Built for agencies that need automation, analytics, and reliable delivery.

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Newsletter Software


Launch, grow, and monetize your newsletter with tools built for creators. Craft beautiful emails that build lasting relationships.

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HTML Email Template Editor


Upload your HTML templates and edit content, styles, and merge tags in a clean, focused editor. No code required.

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Email Builder


Create professional, responsive campaigns in minutes with an intuitive drag-and-drop editor built for speed and quality.

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Form Builder


Design high-converting pop-ups and embedded forms in minutes. Grow your subscriber list without writing code.

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Segmentation


Group subscribers by behavior, interests, and custom data. Use AI or manual filters to target the exact right audience.

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Personalization


Go beyond name tags. Deliver hyper-relevant, dynamic content blocks that adapt to each subscriber in real time.

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Automations


Design customer journeys that run 24/7. Use a visual builder for welcome series, cart recovery, and re-engagement flows.

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Webhooks & Integrations


Sync data, trigger campaigns, and manage lists programmatically with our REST API, webhooks, and event tracking.

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Start your next campaign
with tools built to scale

Launch faster, automate smarter, and track performance in one place.
Built to support teams as they grow and scale without complexity.