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Case Study

Print & Place

Premium-quality wall art prints, professionally printed to order. Transforming walls across Australia.

Founded by

Olympia P

Location

Melbourne, Australia

Industry

Wall Art & Home Decor

How Print & Place Uses CampaignLark

Print & Place uses CampaignLark to create and send promotional emails, share wall and home styling tips, announce new artwork collections, and keep subscribers updated with interior trends and brand offers. CampaignLark is the main platform used for staying connected with customers as the business grows its email subscriber base.

The Overall Experience

"It's been really positive! I wanted something that was straightforward to use without sacrificing features, and CampaignLark has struck that balance extremely well. It's intuitive, the interface is clean, and it's been easy to get campaigns up and running without spending hours figuring things out."

Why Print & Place Chose CampaignLark

Unlimited contacts on the lowest paid tier, critical for a growing small business

No charges based on contact list size, giving confidence to keep building the audience

Flexible editors with a simple drag-and-drop interface

Affordable pricing model that makes sense for a business planning to scale

Features That Drive the Workflow

The drag-and-drop email builder, analytics dashboard and template management are the features Print & Place relies on most. They make it easy to build campaigns quickly, monitor performance and maintain a consistent brand feel across every email sent.

Workspaces for Organised Growth

"Workspaces have made it much easier to keep different audiences and campaigns organised. As I continue expanding into different areas of business, being able to separate branding and campaigns for different audiences, consumers, retail and wholesale into their own dedicated workspaces helps keep everything much more manageable."

On the Email Editors

"I haven't played around much with the HTML editor as the drag-and-drop is super functional! It's quick, easy and doesn't require any technical work. I like that I can build professional-looking emails in minutes, especially with the help of the templates I've set up. Having the HTML editor available is also valuable when I want more control, which I've used a couple times to customise a design beyond the standard blocks."

Custom Templates for Brand Consistency

"Being able to import and customise my own templates has helped me keep Print & Place emails consistent. I do like to play around with the elements and design of each email, however having the template as a starting point each time really cuts down the time taken to build out each email. It also helps to give each of my automated flows a consistent look and feel by keeping the main elements but switching out a few key elements for visual variety. The HTML editor gives me the flexibility to make adjustments when needed without feeling overly complicated, which is ideal since I'm running emails myself."

Unlimited Contacts, Zero Pressure

"This was one of the main things that drew me to using CampaignLark. It's removed the pressure of thinking about having to constantly clean my list just to stay within pricing limits. I can keep previous customers, newsletter subscribers and inactive contacts knowing I can re-engage them with future campaigns rather than deleting valuable audiences to reduce costs."

Impact on Efficiency & Growth

"CampaignLark has made building and sending emails really easy which means more time focusing on strategy to grow the business. Having everything in one place, combined with easy analytics and reusable templates, has helped streamline my workflow."

"Overall I've been really happy with CampaignLark and would recommend it to anyone starting or growing their business!"

— Olympia P, Founder of Print & Place

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