Founded by
Edwin Gilliams
Location
Melbourne, Australia
Industry
Web Hosting & Development
How VisualWeb Uses CampaignLark
VisualWeb uses CampaignLark to send client newsletters, website update notifications, promotional campaigns, hosting and maintenance announcements, and marketing emails. They also use it to keep clients informed about new services, security updates, and WordPress best practices.
With over 20 years of experience and 600+ websites built, VisualWeb needed a platform that could handle multi-brand email marketing without unnecessary complexity. CampaignLark delivered exactly that.
The Overall Experience
"Our experience has been excellent. The platform is reliable, easy to use, and provides everything we need without unnecessary complexity. Email delivery has been consistently good, and managing campaigns has become much more efficient compared to previous platforms."
Why VisualWeb Chose CampaignLark
Best balance of flexibility, pricing and ease of use
Unlimited contacts with send-based pricing that makes more sense than paying for stored contacts
Full custom HTML template support without restrictions
Workspaces to separate client groups and brands cleanly
Features That Drive Their Workflow
The features VisualWeb relies on most are Workspaces, the HTML email editor, campaign analytics, contact management, the template library and email scheduling. These allow them to efficiently manage campaigns for multiple clients while maintaining consistent branding across every send.
How Workspaces Changed the Game
"Workspaces have been one of our favourite features. They allow us to separate different client groups and businesses, keeping contacts, templates, and campaigns organised. This makes managing multiple brands much easier while reducing the risk of sending emails to the wrong audience."
On the Email Editors
"Both editors work well. The drag-and-drop editor is excellent for quickly creating professional newsletters, while the HTML editor gives us complete control when using our own custom-designed templates. As a web design agency, we primarily use the HTML editor because it allows us to maintain our clients' branding exactly as intended."
VisualWeb regularly imports and reuses their own custom HTML templates. The editor makes it easy to customise and maintain templates without unnecessary restrictions, providing the flexibility they need while remaining straightforward to work with.
Unlimited Contacts, Zero Compromise
"The unlimited contacts model has removed the need to constantly clean or delete inactive subscribers simply to reduce costs. We can retain historical subscribers and re-engage them in future campaigns without worrying about increasing monthly fees."
Impact on Efficiency & Growth
"CampaignLark has significantly improved our workflow. Managing multiple mailing lists is much more organised, campaign creation is faster, and analytics help us continually improve our email performance. Overall, it has reduced administration time while giving us greater confidence in our email marketing."
"CampaignLark has become an important part of our marketing toolkit. It combines flexibility, reliability, and excellent value without overcomplicating the process. Features like Workspaces, unlimited contacts, custom HTML support, and transparent pricing make it an excellent choice for agencies and businesses managing multiple brands or client accounts."
— Edwin Gilliams, Founder of VisualWeb
